As a fitness coach both in person plus with online personal training, we set standards to enable goal accomplishment…
We are there to greatly help our clients to access their health goals and objectives then implement a strategic progress plan. But do you go that extra mile to greatly help them with techniques that they don’t expect? Do you supply the wow factor?
Now the wow will come in many places, let me explain here several of the strategies I’ve previously used:
The fundamentals
There are so various fitness trainers who don’t do the fundamentals, ensure you do! Be sure to arrive at your classes before the stated time, prepared, looking smart, quite simply all set! Get your clients with their goals and offer the assistance that you declare you will in your advertising. Sadly if you don’t hit these essentials your clients will never be around long enough be wowed!!
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Go above and beyond
As a Personal Trainer, we get accustomed to offering the same degree of service as all of the others in the health club, or even harder is competing in the online personal training market … however, I say you ought to have a higher degree of service!
This will not have to be difficult, one of the little things I do is that I usually include a bottle of water and a sweat towel ( freshly washed every time) for my clientele in the beginning of a program, it has taken off something they need to think about, but goes a long way to enforcing a professional well thought of service. Small things like this can set you apart from the pack.
Remember life events
Things like knowing when your online personal training clients birthdays are, and giving them a card or wishing them a happy birthday, sending a handwritten and meaningful Christmas cards all add to the value of the service you provide. Remembering when they tell you something major is happening in their life and then remembering to ask about it later.
These things help to show your clients that you take a real interest in them as a person and do not just see them as a walking cash payout, not to mention the working relationship is enforced on multiple factors.
Recognise achievement
This can be as little as during your feedback at the end of a session giving the client some meaningful and positive encouragement. Remember the journey so if you have had a client who has hit 10 press ups for the first time, celebrate that and then also remind the client of how far they have come.
Most importantly this should be genuine, you should genuinely be proud and happy for the client… if it is forced it will show through and you probably should not be working with people let alone as a reliable Personal Trainer.
Unexpected acts of kindness
This is probably one of the most powerful tools to use, do you go out of your way to help your clients. Smaller things can be a text to say that after reflecting on your day you were proud of the session. You might see an article that may inspire and be of interest to a client, send it to them or text them a link to it I do this all the time with my clients when working within online personal training
You might send them a thank you card with a treat for being a great client, now you don’t have to spend millions, it is the thought that counts after all. But if you have a film buff a thank you card for a referral or a well-done card with a couple of cinema vouchers enclosed can really connect with a client. Make sure whatever you use as a treat is something they genuinely enjoy.. So get to know your clients!
>> Related Post : Should PT or clients take supplements? <<<
Now some of you may be asking why wow your clients, why to spend a little cash on them, why use my time period… well, simple, happy clientele who feel special will be more apt to spread the word of your service but almost all of all them, more importantly, will return as repeat clients…
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To our continued health and success
Eric
