The Apple Watch 2 can’t contend with the truth of effective fitness no matter how appealing wearable tech may be.
Just a little lost in the maelstrom of the iPhone 7 unveiling was the next return of the Apple Watch. Its relationship with Nike, however, no-one has missed the watch’s repositioning as an exercise device.
It had been a shrewd move. Nike’s app is made into the Apple Watch 2, accessible right from the home display, and comes complete with exclusive Siri commands. But, can tech and virtual assistants really compete with the face-to-face personal trainer?
The wearable tech market is a growing and lucrative one. CCS Understanding predicts 411 million smart wearable devices – worthy of $34 billion – will be sold in 2020. Of these, fitness-related gadgets are expected to make up the majority.
Nike’s Run Golf club application has been enormously successful – until now. Its latest redesign has been a misstep and seen the application show up to a two-star score on iTunes. Nike’s foray into tech with Apple may be struggling.
Whereas a personal trainer may only see a client for a few hours a week, wearable tech can keep an eye on users’ biometrics 24/7. From how many steps they’ve walked and center rates rose to calories from fat burnt and time slept, tech can be an all-seeing attention. Recent research, however, found that wearable technology that tracks users’ exercise may actually prevent progress.
Wearing out willpower
A two-year study found that wearable tech like Fitbit and Jawbone failed to motivate users to exercise more. The study deduced this was credited to over-dependence on the device and developing a bogus sense of security alternatively than willpower and determination.
The researchers concluded that those who keep an eye on their own exercise routines lose more weight than those who leave it up to the device strapped to their arm. In short, those who feel accountable for their progress – particularly when having to record back to their personal trainer, no doubt – achieve their goals.
Posted in the Journal of the American Medical Relationship (JAMA), the study on wearable tech will be a concerting read for companies such as Fitbit. Though Fitbit has been a leader in the overall wearables market, its stock prices have plummeted as more people drift away, novelty waning and expectations failing woefully to be met.
That’s not saying that consumers aren’t receptive to the thought of a virtual fitness expert. Research commissioned by not-for-profit health body Ukactive and retailer Argos this month found 57% of folks in the united kingdom expect to build relationships fitness trainers via televisions and desktops by 2026. 20% think virtual certainty means they could work out because of their favorite sportsmen and sports superstars.
Whereas virtual fitness trainers have up to now failed to confirm their worth as time passes put in one-to-one with a professional fitness expert in the fitness center, there may yet be considered a market in person exercise.
Reinventing the wheel
Cutting-edge NY company Peloton is exhibiting that trainers can reach tons of people beyond the studio room, taking their category into living spaces throughout the world. An average cycle period at Peloton can easily see 50 contributors in the Manhattan studio room, joined by an additional 200 engaging nearly using wearable tech.
Instructors connect to associates, calling out display screen names. When a Peloton subscriber would like to, they can gain access to over 30,000 other classes through their motorcycle. The business has a large number of contributors but only will pay for the upkeep of 1 small studio room and four cameras that broadcast each person exercise session throughout the world.
Peloton is part of what Mintel identifies as virtual fitness services.
It really is a tiny but growing craze; just 15% of consumers who are regular exercisers have paid for a fitness training video membership. 35% of regular exercisers still have a normal gym regular membership and desire discussion with a PT or trainer face to face at least.
Technology is changing how and where in fact the exercise industry interacts with exercises, making routines more accessible and even more dynamic for novices and hardcore sportsmen alike. Where fitness trainers continue to have fringe, however, is the ability to really know their client and to adapt and personalize where necessary.
The Nike app may congratulate its user with a “good job!” at the completion of 5k, but it stays schtum when it comes to critiquing the poor running technique demonstrated to get there.
Here at Buy Online Personal Training, technology has been used in innovative ways to make distance learning possible and studying on the go a reality for busy clients. Once qualified, our personal trainers may pursue new ways to grow and interact with their client base. For now, though, Online Personal Training is sidestepping the gimmicks and gadgets and delivering training and programmes that speak for themselves rather than through Siri.
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